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NAI Comments on COPPA NPRM

On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to...

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Location Data for Tomorrow: NAI Shaping Industry Guidelines

By David LeDuc Marketers have effectively delivered location-based digital marketing messages for decades. Today, location targeted mobile advertising spending in the United States was estimated to be...

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Washington My Health My Data Act Now in Effect: Key Considerations for the...

By Meaghan Donahue After a year of anticipation, Washington’s My Health My Data Act (“MHMD”) came into force for covered entities on March 31 (and becomes effective on June 30 The post Washington My...

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NAI Summit 2024 – Moving Privacy Forward

Change is Essential – and Good for the Industry Leading digital advertising companies joined the NAI in New York in May for its annual Summit to hear from state and The post NAI Summit 2024 – Moving...

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NAI Preliminary Comments to CPPA re: Data Broker Deletion Registry

On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”)....

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NAI Sends Letter to House Energy and Commerce Committee Opposing APRA,...

On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act The post NAI Sends Letter to...

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NAI Comments on CA Data Broker Registration Regulations

On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that...

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NAI Comments on NY Child Data Protection Act NPRM

On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting The post NAI...

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NAI Updates Location Data Privacy Standards Providing Additional Clarity for...

Keeping with its longstanding leadership in promoting strong location data privacy practices across the digital advertising industry, the NAI is updating its Voluntary Enhanced Standards for Precise...

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The NAI Welcomes Nick Meyer as Counsel, Compliance & Public Policy 

WASHINGTON, DC (October 28, 2024) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology companies, is pleased to announce...

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